Do You Want To Get Kickstarter Backers?
Did you know that there is a lot of disposable income? A good percentage of Americans have a good amount of income at their discretion. Because the income is high expenditure also tends to go high but this time on things that they don’t need. They save some but a lot of it is spent on furniture,movies and fun things.
If someone wants to fund their kickstarter campaign that money is not seen. You many not have control of your campaign but you might wonder why people are not spending money on it.
You could be thinking that your incentives are not as good, maybe your idea is not good at all or where the problem lies.
Below is a look at what you could or could not be doing so that your efforts can be maximized.
Seasoned marketers know about the Pareto principle also known as the 80/20 rule which most of us know but don’t implement. The question above if it cannot be opened and if you are using broad strokes for marketing there is no wonder you don’t have backers. It is time to give your kickstarter promotion as a business. You are advised in any business to do a market research before starting any business.
Building a “sales funnel” is one of ways that can be used to estimate interest in the business and set up a marketing pool. The fact that nothing is being sold here makes it not a sales funnel but the guides given here below should tabulate how it works.
If your aim is to make the leads become the would be backers and also change lukewarm backers into serious backers then you should be considering the 80/20 rule.
In the landing page you should have a preview of your products or services. Next you should find out if there are people who would want to back you later in your kickstarter campaign. Inform them that the only way to get the information is through email and confirm if it is all right with them.
You need to have an marketing campaign and this can help in getting ideas through the pay per click campaign which can be done by having an ad linked to the landing page.
A kickstarter facebook group should already be up and running this is if you are aware of how to crowdfund with the latest developments. The facebook group should be one where wannabe backers are supposed to show you how to make your services or product better. Your products will be better sold by your backers if you involve them in product development and involve them in the campaigns.
Finally, focus not on the Pareto rule, the facebook group and the sales funnel approach but shift the attention to your backers.