If you use a content management system (CMS), you know how easy they make it to run your site. Publishing new content is as straightforward as it gets, and there is a wide array of designs and plug-ins available to download for free. That said, it’s easy to make SEO mistakes on these systems. In this article, we’ll look at a few common ones and how to avoid them.
Possibly the worst error you could make is to simply avoid thinking about SEO in the first place. If you pick a respected CMS engine, a default installation will typically gain a significant boost in search engine rankings with a few simple changes.
Secondly, you want to change the URL structure. Your software will typically assign each new post a certain number and include that number in the URL, along with date information. In contrast, good SEO practice calls for keywords early in the URL. The simplest solution is to modify the settings so that each post’s address includes all the words from the title of the post.
A third mistake is to neglect meta descriptions. The meta description is a snippet that appears in search engine result pages. While this doesn’t affect rankings directly, it can impact users’ click-through rates. If you do not create one, the search engine will generate it automatically, and the result is typically ugly. If your CMS doesn’t allow you to change meta descriptions out of the box, you should be able to find a plug-in that adds a text box to the post publishing dashboard.
Fourth, pay attention to the amount of internal and external links on each post and page. You want internal links spread around your site so that search engine bots can get an accurate picture of your site. On the other hand, external links show the bots that you are willing to link to authority sites when necessary.
Number five is to permit duplicate content. Some content management systems will haphazardly produce duplicate content on different pages, especially when a post falls under separate categories or tags. The last thing you want is for search engines to penalize your site, so this is one issue you should stay on top of.
Next, don’t forget to improve your site’s performance with caching. These will pre-cache important content, resulting in much faster loading times for your users.
The last mistake is mishandling the on-page aspect of your SEO. On-page factors is one of the largest factors that determine the search engine rankings of a given page. You’ll want to include a strong headline use the target keyword more than once in the text. Be sure not to overload page with too many instances of the keyword, however.
In general, although there are many common SEO mistakes, most of them have simple solutions.