Designing an Effective Book Cover
Even a great book may never depart from the bookstore if the cover doesn’t capture the reader’s eye. Bottom line, how your book cover looks like is possibly the most critical aspect of the whole book design and marketing process.
Below are some pointers to assist create a good book cover mockup:
Check out similar genre book covers.
Go to your local or online bookstore and look at books in the same category as yours. When you go to the part of the shop where someday your book might be, what’s the first cover that attracted your attention, and what is the reason? What made the cover stick out from the rest? In the same manner, pay attention to those covers that you thought were the worst. Take all such questions into account when creating our book cover mockup.
Choose the right colors.
Think of the psychological effect of the colors you intend to use on your cover. If your book is about yoga, you may not want a red or orange cover because these colors tend to be exciting rather than relaxing. Use white or blue for your book cover mockup and you’ll end up with something more peaceful and probably more apt. Again, scan other books in your same category and notice the colors they use. How do you want readers to feel about your book? What are the colors that make you feel like that?
Position your title and name appropriately.
Unless you’re John Greene, your name should be placed at the bottom of the cover. Your title should instead be on top, preferably bigger than your name or at least the same size. When you have established yourself as a writer, then you can make your name the top attraction in your cover. In any case, the letters must stand out and be easy to read. It’s always best to use simple fonts in neutral colors, like black or white, and on your book cover mockup, make sure the text won’t blend in fully with the color it sits on.
Choose appropriate artwork.
The artwork you use should match the content of your book and must not distort the message is about. Following her death, some Agatha Christie’s murder mystery books had covers with gruesome illustrations, such as blood streaming out of someone’s mouth. The covers caught attention, but that’s it. People generally have an aversion to gruesome images. So don’t be content with getting their attention – they should be inclined to dig deeper.
Simplicity is key.
Keep the cover from being too busy. Try a distance test. Set the height of your book cover mockup to no more than an inch (Internet size). If the artwork is easily distinguishable at such size, it is too complex. Also set the cover art at book size and look at it from ten feet away. If the artwork couldn’t be easily distinguished, it’s probably not the best choice for your cover.